Norseland, Inc., owned by TINE SA, is the exclusive importer and sales and marketing agent responsible for the continued success of Jarlsberg® in the United States. TINE SA acquired Ilchester Cheese Company Ltd. and is now under the Norseland umbrella of brands along side America's #1 cheese brand, Jarlsberg. Norseland’s personnel totals 31 full time employees (including Canada) in various departments of distribution, marketing, accounting and sales. Regional sales offices are located in Montreal, Los Angeles, Boston, Dallas and New York with the corporate office in Darien, Connecticut.
Norseland utilizes a network of top quality, professional perishable food brokers throughout the United States as an extended sales force to assist in the sales, promotional and merchandising function in approximately 45 of the top 50 marketing areas. The national network represents over 500 sales people calling on headquarters, retail supermarkets and Club Stores on behalf of Norseland, Inc. products.
Norseland expanded its original mission to create a product range of unique specialty cheese brands which are the leaders in their categories. The company’s formidable position as an importer of specialty cheese makes them an attractive partner for other cheese manufacturers who desire a stronger position for their brands in the USA. In addition, Norseland represents the Woolwich Dairy Chevrai Goat cheese products, García Baquero Spanish cheeses, Old Amsterdam aged gouda, and Gabriella & Suprema Italian cheese line.